This is an ad for Apple's iPad 2 that demonstrates many characteristics commonly seen in print advertisements. The first thing I noticed about it was its use of the colors black and white, which give it a clean, simple, practical feel. This is common for many Apple advertisements.
This appeals to the need for aesthetic sensations. However, rather than making us feel creative, it makes us feel organized and in control. The previously mentioned color scheme is one element that contributes to this feeling. Another is the thin design of both the product and the ad overall. The text has a stylish and simple feel to it, and so does the iPad. It makes us feel relaxed because it's a very simple portrayal. The actual content of the text is important too. It uses weasel words like "Thinner," "Lighter," and "Faster," which sounds great but don't actually give anything to compare the product to. It also lists features like "FaceTime," "Smart Camera," and the product's 10-hour battery and $499 price. So in addition to the weasel words technique, it also uses the technique of facts and figures.
The overall vibe this ad gives off is one of cleanliness, simplicity, and organization. Its target audience is probably focused on young adults and middle-aged adults who value not only practicality and functionality, but also style. It makes people feel in control and powerful because it gives the impression of being a powerful work tool that maximizes productivity. Its use of Apple's trademark "Helvetica" font helps class it up a bit and keep it looking neat. Apple's ad campaigns have been known to be successful. This is partly due to advertisements like these because they show what people want to see. They've definitely worked on me too since I've owned more than one Apple product.
No comments:
Post a Comment