The advertisement appeals to the human need to dominate. It shows that with this phone, the consumer can be in control and, in essence, build the phone himself. The phrase "master the possibilities" definitely comes to mind because the consumer is making the most of the possibilities to benefit himself.
It also uses the advertising technique of avante garde to suggest that getting this product will put users ahead of the curve. It also appeals the consumer's desire to stand out because there are different ways to customize the phone and an option for a personal engraving, both of which allow the consumer to set himself or herself apart from everyone else and express himself or herself.
I like that Motorola lets you customize your phone so that you can express yourself, and I feel that this aspect of the advertisement will be very effective. People love to set themselves apart from the crowd and to be in control and feel powerful. Overall, this ad will be successful because of these methods of appeal.
This advertisement is a prime example of individuality in advertisements. I definitely agree that this appeals to the human need to dominate. It brings a feeling of power. This ad definitely makes me consider the possibilities behind buying this phone as far as individualization goes. Who doesn't want a phone that is customized to their exact liking. Apple doesn't offer as much variety when it comes to color and it isn't as easy to get an iPhone that looks the exact way you prefer it in general. I thought this ad was very unique and I like your analysis.
ReplyDeleteWow, this ad actually makes me want to go to that website and buy one now. The ad just feels so empowering, like every change you make has a real-time effect on what goes on in the making of your phone. Your decisions actually mean something, and what you tell them to do happens. That's what this ad is doing, and it's working. The humor where he changes his mind a few times is also a nice touch to be added.
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